Threats of Sexual Violence Should Not Be a Marketing Strategy ~ Jen


We don’t usually post on the weekends. But this is a huge issue for both of us. We prayed over it and felt directed to write this and publish it today. 

There’s a shocking and crass commercial from the “non-partisan” but funded by the Koch brothers group Generation Opportunity, aimed at discouraging young adults from signing up for insurance under the Affordable Care Act.

It shows a young woman getting her first pap smear under “Obamacare”. While she is in the stirrups, the doctor leaves. A giant Uncle Sam rises from the corner and steps between her legs as the door slowly and ominously closes.

Yep, it’s a rape commercial.

I am not going to address this from a political perspective, because that’s been done. I want to speak to it as a Christian woman. Not the least because most of the employees listed on the website over at Generation Opportunity attended Christian colleges.

I’m going to assume that we all know our Bible, and that I don’t have to quote scripture here to make my points.

Our bodies, made in God’s image, are sacred space. If we are Christians, then that is the end of the story for us. It is never ok to exploit this sacred space, or make sport of violence against it. It is bad enough that sexual violence is so prevalent in our nation. But to use the threat of sexual violence as a tool of fear—to support a falsehood, by the way—is surely sin.

The commercial is clever, with its lilting circus music, designed to take the edge off. But darkness is often packaged in clever and distracting ways. And that’s what this commercial is—darkness. Generation Opportunity, and its sponsors, Americans For Freedom, are hosting darkness.

No matter how you feel about the Affordable Care Act, this cannot be acceptable to you. Not if we hope to have a loving, respectful kingdom of God here on earth. God-loving folk are the care-takers of this kingdom. We have a responsibility to protect it and its law, which is love.

The bible tells us “Let us pursue what makes for peace and for mutual upbuilding” (Romans 14:19). There is a way to have this argument, respectfully and peacefully. There is a way to bring light to the questions, instead of darkness. There is a way to reach an uplifting solution that respects the sacred space of everyone, as Jesus calls us to do.

But if we insist on treating universal health care as a game, with winners and losers, then let’s remember: women’s bodies are not the playing field; sexual violence is not the tool; win at all cost is not the goal.

There is only one rule: “A new commandment I give to you, that you love one another: just as I have loved you, you also are to love one another. By this all people will know that you are my disciples, if you have love for one another” (John 13: 34-35).

I am including the link to the commercial here, with reservations. I don’t want to promote it, but I want you to know that it’s out there. If you have been a victim of sexual violence, you may want to skip it.

I am also providing the link to the Contact Page at Generation Opportunity, in case you feel so moved to let them know how you feel.

The Commercial:

Contact Generation Opportunity:

4 thoughts on “Threats of Sexual Violence Should Not Be a Marketing Strategy ~ Jen

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